I questioned Ehrenberg about what this says about the value of Dynamics CRM when the company turns to Salesforce for this important function. Ehrenberg pointed out that Microsoft uses Dynamics CRM extensively within its own sales organizations. He did admit that they use Salesforce for some marketing automation, however.
In an ironic twist, Ehrenberg pointed out that the marketing automation solution they use, Salesforce's ExactTarget, is, in fact, a.
NET application and actually runs on Azure - so even if the business application comes from a competitor, it still runs on the Microsoft platform. Ehrenberg pointed out that the fact that Microsoft is using ExactTarget indicates that Dynamics needs to compete on a level playing field.
I'd be interested to see whether, over time, Ehrenberg manages to convince the Microsoft sales operation to come back inside for its marketing automation needs. The fact of the matter is that the Dynamics family of products is seriously lacking mind-share when compared to other cloud offerings. Ehrenberg told me that the entire company is focused on redressing that balance and pointed out that both Nadella and Microsoft founder Bill Gates are "all in" with Dynamics and very bullish about the progress the division has made in recent time.
Here are the latest Insider stories. More Insider Sign Out. Organizations can truly gain the agility they need to quickly adapt to changing business models, support the latest fulfillment methods, add new order intake channels by seamlessly integrating their existing ERP systems to manage the entire order lifecycle from intake to fulfillment. The Gartner document is available upon request from Microsoft. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.
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And not just offering data connectivity within your ERP system, but also within your productivity tools, e-commerce, and even customer engagement solutions. Helping you connect all your data for better insights that help you optimize your processes across your entire business. In addition, a modern ERP solution offers flexible deployment options, improved security and privacy, sustainability, and low-code customization.
Many ERP solutions are built to adapt to your needs and grow with you, helping you proactively prepare for—and readily respond to—any operational disruption or market change. ERP can cover many core functions across your organization—helping break down the barriers between the front office and back office while offering the ability to adapt your solution to new business priorities. Some of the key business functions include:. Customers will get a more personalized and seamless shopping experience through AI recommendations, while retailers are able to increase employee productivity, help reduce fraud, and grow their business.
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